Our mission is to improve people’s lives by maximizing their health and vision, with compassion and excellence!

General Optical was founded in 1953 to provide the highest quality eye care for the people of Flint and surrounding communities. Since then, we have grown to three locations, serving thousands of satisfied patients throughout Mid-Michigan. We are locally owned and operated, and proud to employ our entire workforce here in Genesee County.

Since taking the reigns in 1971, Jim Moore has continued the Moore family tradition of providing the highest quality eye care products and services available and always at a superior vale. Under Mr. Moore's direction, General Optical has added many new services and technologies with the sole purpose of making your eyewear the very best it can be. Jim Moore is the spokesperson in our television commercials so you might very well recognize Jim when you come into the store.

Our Comprehensive "One-on-One" Eye Exam
At General Optical, your eye care always begins with a thorough exam. Our licensed and experienced Doctors of Optometry perform a variety of tests to determine what is best for your particular vision needs. Plus, our state-of-the-art diagnostic equipment always insures a precision-correct prescription. Our eye care professionals will help you get the most out of your visit. Our doctors regularly update their education to keep up with the latest in eye care procedures and diagnosis, ensuring the right solution for your vision needs.

We look forward to helping you with your eye care needs.